When Laychia London was 10 years old, she dreamed about owning her own boutique, originally name “Beloved”. When Beloved was unavailable, London had to search deeper into her creole heritage thus Bien Aime Co was created.
“I just wanted to give people the chance to wear vintage and hippie chic clothing at an affordable price. It’s my mission and passion to shop and provide great style to those that share my love of fashion.”
London was originally working on her own Fall/Winter 2012 collection when she realized how much she actually love to shop and wear the creativity and art of others.
“There’s so many great designers out there just waiting to be discovered. And I’m doing everything I can to bring them to you.”